Saturday, 10 March 2012

Whole Foods: Online Feature!!


Hey fabulous followers!
As I write this post, I’m sitting on my balcony basking in all the Florida sunshine! I’ve only been here for a day and I’m already burned to a crisp (totally underestimated yesterday’s overcast!)
Since I opted to stay out of the sun today, I offered to do the groceries and make tonight’s dinner for my family! My favorite go to spot for fresh produce and delicious meals when travelling to the US is Whole Foods Market. They offer the highest quality in natural and organic products, and have a food bar stocked with delicious home-made meals.
When navigating their website pre shopping experience I noticed that a shop online feature was also included! The system tracks the customer’s current location and offers the service to order groceries from your local Whole Foods online! This reminded me of the Fresh Direct online grocer located in New York City that we discussed in Information Systems a few classes back!
Although I decided to visit the store to pick up my groceries, I found it really cool how such a popular chain could employ an online feature! Goes to show how the Internet can take over mundane tasks such as grocery shopping!
Is this a good thing or a bad thing? I can’t really seem to decide..
What do you guys think? Comment below!!

Now I’m off to enjoy the quinoa salad I just bought
Talk to ya later!!
Pam J

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